Creative Thinking for Business Introduction
Getting started with creative thinking in your business
This course is designed to help you get started with creative thinking in your business*
In this online workshop, you will be learning how to apply creative thinking techniques to fascinate your audience, imagine new approaches, and position your brand to stand out in a crowded market.
This applies to you if building a stand-out brand and learning a toolkit to stay ahead of the curve in a crowded market is important to your business. (Hint: it should be).
Think about how being different applies to your business:
- Building your own lexicon that connects, disrupts, and magnetises clients ('bye 'bye cookie cutters)
- Product ideas, concepts and approaches that are original, interesting, and sell-out worthy.
- A brand that has story hooks and can't-look-away-interest (hello PR coverage and being talked about everywhere)
....and that's just for starters.
Specifically, in this online workshop I will be showing you:
- What creative thinking is;
- Why it matters now, more than ever;
- How you can apply it to your business with ease, bringing incredible results.
This online workshop brings together the processes I use with 1:1 clients with incredible results - this is powerful stuff.
So, what is creative thinking?
Creative thinking is a set of methodologies and tools to enable and uncover new perspectives, ideas, and approaches.Far from being an exclusive club for the Silicon Valley set, creative thinking is a killer tool that you can start to use easily in your business, right now.
In this workshop, you will learn and apply methods from the Brilliance Ignition Process, a framework for instilling creative thinking in your business.
WHAT IS THE BRILLIANCE IGNITION PROCESS™?
The Brilliance Ignition Process™ by Jo Gifford is designed to make space in your life and your business for creative thinking, focus, action taking, revision and refining your hustle.
By working with a range of techniques and developing Brilliance Ignition™ habits, you set up a workflow set for success, designed to set you apart.
Inspire, create, smart up your super power source code and flex your hustle muscle with intent.
Brilliance in business puts you away above the herd.
Brilliance makes you remarkable.
Brilliance is making time and space for creativity, nurturing ideas and holding space for them to come.
Brilliance is finding your flow and working in it, time after time for incredible results.
Brilliance is finding clarity through creation.
Brilliance is building ideas into concepts that serve, and putting them out to the world.
Brilliance knows the power of revision and learning as a fast track to even bigger success.
Brilliance is tapping into your unique USP, using your innate originality, and working with your true strengths.
The workshop is delivered by video, with 2 live group calls via Zoom, in which you can chat to the workshop host to get feedback, clarity, and direction on your progress.
What's in the workshop?
Part 1
Introduction to creative thinking and your business
- Why creative thinking is important right now more than ever
- What kind of results can you expect?
- Introduction to the Brilliance Ignition Process.
Part 2
Setting the scene for creative thinking: space, stimulus and your super power source code
- How creative thinking works;
- Key ingredients to uncover genius;
- Ongoing habits to foster creative thinking;
- Prompt list to create micro changes with big impact.
Part 3: Using triggers for ideas to blow up the blueprint
- Using triggers to generate ideas;
- How to apply ideas for killer results.
- How to use your toolkit in your business and replicate it over and again.
*No ironic hipster beards, ping ping in your office, or tech start up location required.
Your Instructor
Jo Gifford is a recovering overwhelmed entrepreneur with an addiction to making things easier.
Champion of working smarter and creator of the Brilliance Ignition Process, she has a loyal global audience and a stellar client list of biz owners making big sales and a big difference.
A widely read contributor to Huffington Post, Selz, Regus, Prowess, YFS Magazine and many more interwebz rabbit holes, she is a respected UK voice on life as a pocket-sized enterprise owner.
Jo’s background – a seasoned blogger, copywriter, podcaster and graphic designer with an MA and research interest in creative thinking for small business – makes for an eclectic and colourful killer content approach.